The transportation industry makes up a large portion of Zepol's TradeIQ user base. Because U.S. Customs data relates directly to every portion of a NVOCC, Customs Broker, or 3PL's import business, these users see our data as an essential business tool. A transportation service provider that works without import manifest data is at a significant disadvantage to their competition.

So what are some of the ways that transportation companies utilize U.S. import data:

Qualifying Companies for their Sales Teams:



Competitive Analysis:

To do effective competitive analysis in the transportation industry, companies must have access to both House and Master Bills of Lading as they exist in the source data provided by U.S. Customs. By being able to view both types of bills, transportation providers can gain an understanding of which providers are currently handling an importer’s trade. See the examples of a House and Master Bill of Lading below for a better understanding why this field is important.



Trade Lane and Market Profiling:

Instead of basing decisions on broad industry wide reports, smart marketing and trade departments at transportation companies are using U.S. import data for specific, accurate analysis. With a good trade data tool, these companies are able to drill into their markets no matter how they describe them (region, trade lane, commodity or other). This data allows them to determine accurate market shares and fully understand who are the most important players and what are the most traded products.

Zepol works with transportation service providers to excel in their hypercompetitive industry. To see how we are working with these companies, please see our transportation industry page.