Posted by Paul Rasmussen on Thursday, January 13, 2011
On a good day, I am a poor golfer. I pull my head up too quickly and too much, obviously reeking havoc on my golf swing. But working in the practice dome can make it better. In Minnesota, we love to "work on our swings" over the winter indoors to get better, and the same is true in Zepol's cubicles, offices, meeting room, CoLo, and board room. Businesses that keep their heads down and eyes on the ball take better swings at new products, new customers, and new markets.
As easy as it sounds, it is incredibly difficult to do consistently. There are distractions or competitors around every corner, leading to your thoughts and efforts to lose steam. Growing, profitable companies see that keeping your focus on what's currently in the inbox gets things done. Good weeks turn into good months, and good months turn into great, profitable quarters. Clearly, we need to check out the landscape occasionally, but at the end of the day, resources need to be in the here and now.
Zepol's head will be down and eye firmly planted on the ball in 2011. We look forward to adding a slew of new enhancements and updates this year. I hope the same is true for your business. Best of luck in 2011!