Recently, I was looking at several software vendors that have the same type of business model that Zepol uses, software as a service (SAAS). I grew frustrated with a couple of the providers because they would not offer a free trial of their service before I purchased a subscription. Frankly, buying a product like Zepol's, a several thousand dollar yearly investment, without trying it for yourself first is like purchasing a car without a test drive or house sight unseen.
How, as a decision maker, are you supposed to make an informed choice on whether the product will meet your needs without first having it in your hands? While video demonstrations provide a nice picture of what a product can do and some of the functionality, in the end, they are a commercial made for selling you on the glossy features. Companies often produce these even before they have a fully functional application to sell, thus videos hide almost every real life usage scenario that you will do in the course of your subscription. Making a purchasing decision completely based off watching a video is simply uninformed and, in a business environment, irresponsible.
Other companies provide in-person or web demonstrations of the products. These are much more realistic than video demonstrations, but still can be gamed to show you, as the prospect, an unrealistic view. Not every company selling SAAS products are honest when they provide face-to-face demonstrations. Some use a separate database from the one given to customers to conceal a slow or buggy application. I have learned that it is sometimes necessary to ask the sales person to login using the same application that I would have access to.
At the end of the day, it is essential that when purchasing a SAAS product, trade data tool or otherwise, to insist on using the actual product that you are purchasing before you sign any contracts. Use videos to get an idea of what a product does and let a sales person in a face-to-face or web demonstration show you what it can do, but insist on a free trial to ensure a product will meet your needs.
If a company does not provide any of these methods of viewing a product, especially a free trial, ask yourself, "What is this company hiding?" and "Why are they afraid to invest so little in me as a prospect before I give them my company’s money?" In addition, if they do not provide options for free trials, demonstrations, or videos on their website, "How serious about this business are they?"
As you can see from our website, Zepol provides each of these methods for learning about our products, but we have always done so, considering it as an honest, open business practice. We have video demonstrations
, the ability to participate in personalized webinars, and, of course, a live free trial of TradeIQ
, check out www.zepol.com
for more information.